Email marketing lets you personalize communication and effectively build engagement. This has resulted in a significant increase in interest, particularly from bloggers. Have you thought about when to start your email marketing activities? Is to already too late? The best time to start building your subscriber database and send your own newsletter was yesterday but it’s not too late if you adopt the right strategy. Read on to see how newsletters can help your blog.
1) When you have great content but you don’t have readers
Let’s say that you’ve run a blog for some time already. You’re proud of your great content and you put a lot of time into creating it. You have everything in place to make your blog financially profitable but for some reason your number of subscribers has stopped growing.
Strategy 1: Create a community
Email marketing makes it possible to build social engagement around your site because email contact is 1 to 1 communication and nothing is more personal than that. In contrast to posting content on your fanpage on social media platforms like Facebook, where you can never be sure who saw your message and who didn’t, email marketing boasts a very high deliverability rate to active subscribers. Your personalized, professionally prepared messagesdelivered straight to your subscribers’ inboxes are what will keep your recipients interested in your offer and steer them to your web page or online store. By maintaining regular email marketing communication you create a channel for your most engaged customers, who you can reward for their loyalty with premium content like special reports or infographics.
Newsletter sign-up form: NathanBarry.com
Strategy 2: Ask for help
Recipients who signed up for your newsletter trusted you to send valuable content to them so use this to increase your reach. People will share great content with friends if it really stands out from the crowd. Sometimes it’s enough just to ask them to share it. This is what an American startup called Clime did. They simply asked their subscribers to help them by spreading and sharing information about their product. Why not try the same thing and just ask the people who are most enthusiastic about your content to tell their friends about it – what have you got to lose?
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