Whether you have a high traffic blog or running your own ad campaigns across multiple sites, having your own ad server is one of the best ways to manage your inventory and ad spend. It’s not just about having the ability to run your ads, it’s also about having total control and surveillance over these ads as well.
While there are plenty of options out there for running ads across various sites, there are only a handful of solutions that actually give you the power and functionality you need to scale with each and track your campaign at all levels — one of these solutions is AVID Ad Server.
In this article we are going to look at the many benefits and features of having your own ad server in place, and why it’s something more high traffic advertisers, sites and blogs are implementing.
What Is a Third Party Ad Server?
Before we dive into the specs and features of what AVID has to offer, let’s first cover the basics of what a third party ad server is and how you can benefit from it. The concept of a third party server is to have your ads housed on a third party server, versus hosting it on your own web site server or sending it to the advertiser or publisher site directly. Through the use of your own third party server, you can also track and manage all ad creative and campaigns from one platform.
In the video below you will see how a third party platform like AVID can work for you.
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